Why advertise in the Lincoln Squirrel?
More people get their local news online then ever before, and the most effective way to reach them is through clickable ads on a website your readers consult every day. Advantages for businesses:
- Our ads are much more affordable than newspaper ads.
- Your ad appears in full color on every single page of the Lincoln Squirrel website.
- Readers can click on your ad to go to your website, and we can supply statistics on how many clicks your ad gets.
- You’ll get a report every month about how many people have visited the site and clicked on your ad (scroll down to “Seeing your results”).
- We have a loyal and growing audience—
- As of December 15, 2016, there were 262 subscribing households and businesses who get Lincoln Squirrel posts in their email almost every day.
- The open rate for Squirrel emails (sent to subscribers on most weekdays) is currently about 75%—far higher than the industry average of 16%.
- Since May 2016, the Squirrel has been averaging about 3,500 page views per week (see chart below).
- Desirable demographics (2013 data from City-Data.com):
Lincoln $107,065 $919,290 Massachusetts $66,768 $327,200
The Lincoln Squirrel is the best way to reach not only Lincoln residents, but people everywhere who are interested in Lincoln—including area shoppers and property buyers as well as former residents and students who may have moved out of town. And if someone shares a link to a Lincoln Squirrel story, all the recipients (colleagues, friends and family, etc.) will see your ad as well. The price is low, but the potential reach is unlimited!
Ad types and prices
|Banner ad||1,200 px wide, 100 px high||$100 per week, or $350 per month|
|Embedded ad||650 px wide, 80 px high
||$50 per week, or $175 per month|
|300 px wide, 300 px high||$40 per week, or $150 per month|
|Designing your ad||N/A||$75 (one-time fee)|
If your ad is for a nonprofit organization, we offer a 25% discount.
If you would like us to design your ad for an additional $75, please include in your email all the text, plus any digital images, color preferences, etc. You may also sketch your ad on paper, scan it, and mail or email the scan to show how you want it to look.
Submitting your ad
If you create and submit your own ad, your ad can feature whatever colors, images, type style and text you like. Alternatively, you can pay a one-time additional charge of $75 to have us design your ad with the text, color choices and images (if any) supplied by you.
Attach your ad to an email addressed to firstname.lastname@example.org along with the following information:
- Your name, telephone number and email address.
- How long you would like your ad to run.
- The address of the website you would like your ad to link to.
- Your ad attached as a digital file in PDF, JPG or PNG format.
Seeing your results
As part of your invoice, you’ll get a report on website’s overall traffic and the number of clicks on your ad:
When you receive your invoice, please make your check payable to “Watusi Words” (not “Lincoln Squirrel” or Alice Waugh)* and send it to:
The Lincoln Squirrel
178 Weston Rd.
Lincoln, MA 01773
* Watusi Words is the freelance writing and editing business owned by Lincoln Squirrel editor Alice Waugh.
- Ad positions are allocated on a first-come, first-served basis.
- The presence of an ad or its content will have no effect on editorial content (e.g., stories and calendar events) in the Lincoln Squirrel and vice versa. There will be no explicit or implicit connections between an advertiser’s ads and any editorial coverage that mentions that advertiser.
- Invoices must be paid in full within 30 days of receipt.
- Ad fees are not tax-deductible.